Imposter Greenwashing Syndrome
Have You Been A Victim Of Greenwashing? We live in a time where learning about a business can be done on the go, but we're also constantly bombarded with information and environmental issues on the same screen. When all types of media keep reminding us of worldwide conflicts, ongoing climate change, and the overwhelming trigger of dread, it's difficult to switch off and stay present. Consumers must conduct meticulous research, which can occasionally feel tiresome and unclear, in order to move forwards with the heroic task of continuing to contribute to climate-positive measures. The next time you notice yourself scrolling and yearning to do more to protect the environment, resist the urge to let great corporate gestures and pledges or the screen's flash of buzzwords distract you. Investigate the truth by looking past the words. What Is Imposter Greenwashing Syndrome? In a 1986 essay, environmentalist Jay Westerveld first made news with the concept of "Imposter Greenw...